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  Bulldog

Dear Savvy Business Builder and Friend,

You've landed on my website for one very specific reason... you need copy.

Not just your average get-no-results copy written by your Yellow Pages sales rep, you can find that anywhere. But ad copy that is going to have your client base begging yes, begging for your products or services not next week but RIGHT NOW.

Your business is unique. It tells a story. Your story must be so compelling, so rich, that your customers are lulled into your advertising message like a blockbuster, page- turning bestseller.

In today's wildly competitive marketing environment your advertising messages live or die in about eight seconds flat. Think about that. You have eight seconds to put your prospect into a buying trance or they're gone. Probably forever. How much is this disappearing act costing your business? There is something you can do right now to stop this very expensive cycle from reccurring.

You see, most advertising messages fail miserably because they spew too many tedious details, details absolutely no one cares anything about. You've seen it before.

Get the picture?

If your advertising sounds anything like this... well, "oy vey," we need to talk. Rest assured, your message must swoop in and wallop your target market into the stratosphere, leaving them in a "can't live without this" hypnotic state.

Left unchecked, your marketing messages will be lackluster and continue producing poor results while sucking your bank account dry.

You've certainly heard the old expression that "insanity is doing the same thing over and over again, each time expecting different results."

Stop Incinerating Your Money on Poorly Written
Ads That Get Wimpy Results AND Burn Up Your Profits.

I'm Michelle Quintana, your behind-the-scenes power partner to very profitable direct marketing results.

My life has prepared me for the title of "Bulldog Copywriter."

I spent 15 years in the "trenches" selling complicated and very expensive technical books, with a major publisher, to buyers as tough as Marines. I was consistently in the top 1% of our national sales force, even though I spent more time being rejected than a cotton candy vendor at a dental convention.

I learned to masterfully handle sales objections. My buyers’ favorite words were, “No,” “Let me think about it,” and “Maybe we’ll do something down the line.” Handling these objections became CRITICAL to my survival. I learned absolutely everything I could about what motivates people to purchase and equally important, what kept people from NOT purchasing, even if the product or service was terrific.

I learned a secret that has been known for years, but for some unknown reason often forgotten, even in today’s fast paced world of marketing madness.

The Secret of Powerful Persuasion Revealed.

So what is this marketing mystery that makes your prospects want to scoop up their credit cards in a fury and spend their hard-earned cash with you?

Allow me to demystify.

It's really very simple, but consistently forgotten, amongst even the savviest of business owners. Those that have harnessed and mastered this technique have made millions. Those who have not have seen potential sales fortunes evaporate.This little secret is so powerful that it comes down to nothing more than a few words that can increase your profits overnight.

Let me explain.

Five Little Words That Can Make You Very Wealthy.

These five little words are..."what's in it for me?" It's amazing how something so simple as these five little words, when not used correctly, can destroy your marketing efforts quick as a wink.

Even more interesting is the fact that your customers WANT you to tell them what’s in it for them with each and every marketing message. Without this, your sales will plummet and your results will always be lackluster, at best.

So if this is so obvious, then why aren’t all businesses harnessing the awesome power of this very simple concept?

The answer is always the same... following the herd. Yep, that's right. Following the herd into the sunset of sinking sales by doing what everyone else is doing and expecting radically different results.

Tell me if these following symptoms describe how you're currently conducting your marketing master plan:

You're baffled. But you're convinced that it's the economy or, worse, that it's just a slow time of the year.

You know it can't possibly be your ad materials because all of the features and benefits are mentioned.

Of course you're doing everything right; right?

WRONG!

And here's why.

As any great copywriter knows:

People Don't Buy From You Because They Understand What You Do. People Buy From You Because They Feel Understood.

My motto as a professional copywriter is;

Do Not Sell Anything, Ever.

I don't believe in pushing anyone to buy anything. Instead I want your sales message to:

There is a huge differnce between words
on a page and words that sell.

The "voice" of copy is critical to the success of your sales message. The vast majority of ads fail to speak to their target audience and leave a bored reader "imprinted" with a very negative first impression.

How many times have you visited a website that was so confusing or poorly written, that you immediately clicked the backspace key, never to return?

When I begin writing your ad copy, my only purpose will be to make sure that your product or service is so irresistible and fascinating that your prospect will be able to touch it, hear it, taste it, see it, wear it or be inspired by it.

They will want it. Now.

My sales copy will sing your story. Your passion. Your uniqueness. This and this alone will keep you away from the herd. This alone will make your customer base flock to you out of loyalty and trust, not hype and hyperbole. This uniqueness will resonate in the minds of your buyers. This uniqueness will keep your customers wanting your products or services over and over again.

Here's the Bottom Line...

I will dramatically improve your dead or dying advertising copy. Guaranteed. Your ad message will be transformed by the power of words. Words that will sell, compel and convince.

Words that will make you money!

All of this will translate into:

I Love to Sell. Period.

I'm a copywriter with years and years of direct marketing sales experience, not a frustrated literary writer. You know the types. The writers who love to write poetry and plays but can't sell a slab of meat to a pack of starving wolves!

My passion is to sell your story. Your personality. Your beliefs in your product and service. You. I will not exaggerate or make up little white lies about you. The strongest ads tell the truth dramatically.

Are We Right For Each Other?

My copywriting services are not for everyone.

Definitely do not call me if...

You want me to work on pornographic or sex-based materials.

You are a sp*mmer.

You sell or represent anything illegal.

You're involved with get-rich-quick schemes or foreign currency exchange
"rip off" letters.

If, however, you're sick and tired of the medley of mediocre work being created daily by the unskilled so-called "marketing pros" who don't have a clue about what makes your customers tick, and you're ready to make a real emotional connection to your product or services, then I welcome you to...

Spend Some FREE Quality Time
with Two Bulldogs.

My schedule is busy. Very busy. I generally limit my project load to 3-4 per month. But in spite of my schedule, I am delighted to offer you a Complimentary 10 Minute Evaluation of your current advertising materials. You'll definitely be surprised by what we uncover and why your current marketing plan isn't doing anything to attract new business.

One or two ideas during our meeting could dramatically improve your response rate immediately.

Why do I do this?

Because I want you to get big value from our time together. Those that have worked with me know that I don't I mince words and sugarcoat thoughts in order to avoid hurting your feelings. If your ad copy needs a triple bypass, I'll tell you where and when the surgery must take place.

I'll want to know everything that has worked in the past and what has fallen flat on its you-know-what. If you're thinking about beginning a new ad campaign but aren't sure which direction is right for you, great, let's explore the options together.

I also offer fee based phone consultations by the hour. These consultations will be power-packed with immediate and useful information you can begin to use the minute you hang up the phone.

Most importantly, I want to make absolutely positively sure that I am a perfect match for you, your business, and your marketing goals.

It's that simple. I'm not a high-falutin' copywriter working out of some high-rent ivory tower in downtown wherever. Most of the time I'll be speaking to you from my desk which resides in my 1918 historical California Craftsman Bungalow. I overlook a peaceful garden with a little water fountain.

My trusted assistant, Sadie (the other bulldog), is always by my side. Her deep snoring and breathy grunting is a constant source of inspiration for me.

The Big Guarantee.

I take great pride in my projects. I want nothing less than for you to be exhilarated with my work. Two full revisions are included in my fee, provided they are submitted within 30 days of completion. But if you are not 100% delighted with my work, I will revise the copy at no charge to you and at my expense.

Here are a few of my writing samples.

Would You Like to Pick My Brain for Free?

Ok, so here's what you need to do next. Take a few moments to fill out the Complimentary Evaluation. By doing so, you'll make the best use of your initial complimentary 10 minute consultation and provide me with a head start.

My bark is worse than my bite so I'll tell it like it is.

I'll show you what's working and where your sales material can use a boost. Remember, most copywriters wouldn't bother spending 10 seconds on a free consultation or give anything away. I promise you'll get more value from our time than you ever imagined all for free.

Imagine having your own little marketing "secret weapon," just a phone call or email away.

Yours in big fat profits,

Michelle Quintana
a.k.a. The Bulldog Copywriter

P.S. I get booked up quickly and may not be able to take on your project as soon as you'd like. My schedule is unpredictable. So all I can promise is that when I get slammed with work, I will have to discontinue these complimentary evaluations and give 100% of my working hours to my paying clients.

P.P.S. You've come this far. You've made a decision to change what hasn't been working. Remember, by not taking action, your current circumstances will keep producing the same results. If you're OK with that, then, heck, why did you land on a copywriter's website and read this far? If, however, you’re ready to buckle up, turn the ignition on and power drive your marketing into the fast lane of profits and increased sales...let’s get started NOW! Call the Bulldog today 562.972.3180 or fill out the Complimentary Evaluation.

P.P.P.S. Remember to sign up for my free monthly ezine, "The Bulldog Report". It's power packed with closely guarded insider persuasion and influence techniques most copywriters wouldn't think of sharing. This information is guaranteed to put a bite in your dog-eared ad copy and immediately help your sales.